Kyle Braatz, CEO
I am the co-founder of Netgen. When I am not initiating and stimulating creative ideas, I am training for triathlons or working on my charity: Typically Canadian. I am dedicated to living an adventurous life and using my fortunate experiences to help others.
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Who is the Internet Generation?
Children, teens and young adults all make up the Internet generation (aged 12-35). This segment represents a huge market of purchasers, but more importantly influencers. You have the power to use their voice, but first you must understand the Internet generation.
This segment represents a huge market of purchasers, but more importantly influencers. You have the power to use their voice, but first you must understand the net generation.
A few stats to consider as you plan on communicating with this generation:
- Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. 14% of online teens now say they blog, down from 28% of teen internet users in 2006.
- Always consider Technology and Change. youth are always on the cutting edge and are currently exchanging ‘macro-blogging’ for microblogging with status updates.
Young adults act much like teens in their tendency to use these sites. Over 80% of online 18-29 year olds use social networking websites, nearly identical to the rate among teens, and significantly higher than the 45% of internet users ages 30 and up who use these sites.
- You can’t afford to ignore a medium used so religiously amongst the net generation?
Teens are not using Twitter in large numbers. While teens are bigger users of almost all other online applications, Twitter is an exception. 8% of internet users ages 12-17 use Twitter, while Young adults lead the way when it comes to using Twitter or status updating. One-third of online 18-29 year olds post or read status updates.
- Always consider your target audience and their media consumption habits.
Cell phone ownership is nearly ubiquitous among teens and young adults, and much of the growth in teen cell phone ownership has been driven by adoption among the youngest teens. Three-quarters (75%) of teens and 93% of adults ages 18-29 now have a cell phone. More importantly, roughly half of 18-29 year olds access the internet wirelessly on on a cell phone (55%)
- Think beyond a desktop or notebook. Smartphones make it easy to access the web from anywhere at anytime.
Conclusion
The net generation is tech savvy and they are always adapting. Do your research, learn from and show interest in this generation.
We take great pride in working with youth and learning everyday from our Network/Netgen Team. That is our greatest strength; we have passion for and understand this generation because our creative team (the network) is this generation.
So it is time to ask yourself; do you understand this generation?
If the answer is no, take some time to ask questions and learn from the Netgen Team.
Reference: Social Media and Young Adults
