Kyle Braatz, CEO
I am the co-founder of Netgen. When I am not initiating and stimulating creative ideas, I am training for triathlons or working on my charity: Typically Canadian. I am dedicated to living an adventurous life and using my fortunate experiences to help others.
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What is the ROI from being on social media?
A Forrester Research report shows four out of five online Canadians use social media and almost 57 per cent participate in social networks at least once a month, making them the most active social networkers of any market regularly surveyed by Forrester.
You can’t ignore something that this many Canadians are using
Indeed the groups that are already using social media most heavily are the young people that many companies struggle to engage effectively. Social media is a crucial tool for connecting with students and the net generation.
Many companies are starting to see the results that social media is providing:
How do you plan on incorporating social media into your communications strategy?
