Kyle Braatz, CEO
I am the co-founder of Netgen. When I am not initiating and stimulating creative ideas, I am training for triathlons or working on my charity: Typically Canadian. I am dedicated to living an adventurous life and using my fortunate experiences to help others.
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Netgen Tradeshow Solutions
Trade shows and similar sales and marketing events have withstood the test of every technological revolution because people prefer to buy from people.
At Netgen we focus on using digital brand marketing, but do not discriminate against any one media. We believe it is crucial to use digital media to support those tried, tested and true offline mediums, such as your next Trade Show.
Stand out and be unique
Quick Fact: 50% of trade show attendees are there to see “what’s new” in their chosen industry
What is the cutting edge service or product that differentiates your company?
Things to consider when showcasing your Unique Selling Proposition (USP) :
- A creative exhibit; one that stands out and represents your unique culture, service or product.
- Ensure team members who are staffing your booth project your company culture and are well-trained to represent your company, generate leads, and secure sales.
- Select cost-effective giveaways and promotional products that have high-perceived value among your target prospects and complement your company image.
- Implement powerful marketing initiatives before, during, and after the event that engage potential buyers and generate sales.
- Establish meaningful goals and measurements to determine your return on investment.
Support Your Efforts With Digital Media
When evaluating your goals for the trade show ensure you consider digital media as a way to enhance your marketing efforts, stand out and support your overall marketing strategy. At Netgen we provide solutions to help support your trade show marketing strategy:
- Create Buzz and Awareness - Consider HD Video, Flash Presentations, and digitally driven promotions
- Engage and Build a List - Use efficient methods when building a database. Do not rely on your brochures, business cards, or drop cards. Trade shows give you people’s attention; when you have it capture their contact information! Build custom applications focused on capturing prospect information at the point of contact. Take the initiative to build a list of qualified leads. This willtruly enhance and support your overall trade show strategy
- Measure ROI in realtime - Ensure that the investment made at the trade show is worth the return. Measure the leads, conversions, the effect on the sales cycle etc. Use a computer program to track this data rather than imputing this information manually.
