Kyle Braatz, CEO
I am the co-founder of Netgen. When I am not initiating and stimulating creative ideas, I am training for triathlons or working on my charity: Typically Canadian. I am dedicated to living an adventurous life and using my fortunate experiences to help others.
Activity Feed
Entertainment + Value + Relevance = Viral Success
A viral campaign that is entertaining with no relation to the brand or audience is not going to have the intended effect.
Relevance increases the likelihood of a message going viral. Founding netgen was a direct result of dissecting viral marketing and social media success, realizing the power that this tactic and medium harness.
Social media provides us with the tools to pool information with our friends and others who are interested in similar things (relevance). We always take great pleasure in being the ones who find the video, picture or website that will bring value and entertainment to our friends and followers.
The net generation is very receptive to this form of marketing due to the credibility of the sender; someone they trust, follow and friend. The targeted audience is much more likely to pay attention to the message, pass it on and have a more positive view of your brand.
Overall, viral marketing is one of the best tactics to connect with the net generation, but companies and marketers must always consider how they are offering entertainment, value and relevance to their intended target.
