Kyle Braatz, CEO
I am the co-founder of Netgen. When I am not initiating and stimulating creative ideas, I am training for triathlons or working on my charity: Typically Canadian. I am dedicated to living an adventurous life and using my fortunate experiences to help others.
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Pizza the Hut
[IMG]http://i707.photobucket.com/albums/ww73/weekdaygf/pizzahut_rebrandt.jpg[/IMG]
Although many bloggers and sources discuss Pizza Hut totally changing their name and their brand, this is in fact false. They have introduced a new branding effort, but it is for the stores more focused on delivery, takeout or a quick slice. It is for the stores geared to youth. I am not a personal fan of the new logo, but I think the brand’s success will depend on the online marketing campaign that connects with the emotions of youth, something that we can really grasp and relate to. I would hope they have an online strategy that was developed with the new logo and brand…
When I think of The Hut, I think of one of my favourite movies:
Another rebranding attempt in the UK had the name change from Pizza hut to Pasta Hut…This renaming crashed just as quickly as it started…
