Making the Virtual Office Work
The only way a true virtual office works is if you have the right people in place. People who are dedicated, genuine and passionate about their work and the success of our company.
Facebook Places: An Intimate Experience?
Wouldn’t the game have been easier if Carmen Sandiego had Foursquare!
Why I Love Rackspace
On August 14th 2010, our dedicated server at Rackspace suffered a kernel panic and more than 100 websites went down. This post explains how Rackspace dealt with it and why I’ll rely on them for years to come.
The Subway Effect
How can your business succeed by taking a chapter out of Subway’s business practices, read on to find out.
If it isn’t fun, find a way to make it fun
We do not have standard 9-5 work days, we do not require people to work Monday to Friday, we run on empowerment and this is what breeds success. We are dedicated to ensuring coming to work is fun every day!
Don’t Forget About the Other Side of Your Business
A follow up to the post A Day With Doug Smith and the quote It’s fun to focus on aspects of the business that you are good at, but you have to focus on all of the aspects in order to be successful.
Netgen Tradeshow Solutions
Trade shows and similar sales and marketing events have withstood the test of every technological revolution because people prefer to buy from people.
A Day With Doug Smith
Yesterday I spent the afternoon with Ex-NHL Superstar and medical miracle Doug Smith. The day promised some video work, BBQ, and relaxation on the Ottawa river. Here is a summary of the day and some invaluable tid bits of knowledge from a very intelligent man.
An oilspill on your website
A Cleaner Future built a nice little website called Instant Oil Spill that floods any other web page with oil! As they put it, “now you can have the same disregard for the environment (albeit virtual) that big oil does everyday!”
Writing for the web
The Internet is arguably the most difficult place to get your message across. If you have ever been tasked with writing content for a website, you already know this. Users have short attention spans and only want the raw facts. So how can you make your content more engaging?
The Netgen Difference
At Netgen we are not your ordinary multimedia development company. A number of factors differentiate our team, our culture and our services, offering tremendous value to our customers.
Netgen Proud to Support Project Macfrica
Project Macfrica in its simplest form is an attempt to take used Mac Computers pre-loaded with anything that will astonish and educate and bring them to the children of Africa.
The Story Beyond the Still
Now here is a great example of a user-generated contest. Canon has been running a user-generated film contest called The Story Beyond the Still. The concept is that each chapter of the film is created by a different photographer, who creates their own storyline based on the previous chapters.
Integrating the Social Web into your Communication Strategy
I was recently invited to run a session at the Eastern Canada Leadership Retreat (ECLR) annual conference. The main goal of the conference is to bring business students together to network and learn from each other. I was invited as a student and to run a session on using social web tools to promote student councils and groups. My session was divided into these three sections: using the tools, listen and learn, and putting it all together. Here is a summary of what I talked about.
Event Planning 2.0
Event Planning 2.0: how to improve the promotion, engagement, and continuity of your next event using the social web.
Presenting “Inspiration to Passion” at Ignite Ottawa
I was recently fortunate enough to present at an Ignite Ottawa event.
A Commitment To Youth
Whatever this something is, it clicks. It makes sense and the passion you have is more powerful than anything you will have experienced.
Power of Youth
Anyone who knows me, or the Netgen Team, is well aware of our belief that young people can do powerful things. They just need an opportunity.
The Canadian Twitterverse
We are a community! Twitter is an extension of how we communicate and our culture at Netgen. We try to understand it’s power and educate it’s benefits to people every day.
Who is the Internet Generation?
Children, teens and young adults all make up the Internet generation. This segment represents a huge market of purchasers, but more importantly influencers. You have the power to use their voice, but first you must understand the Internet generation.
8 Reasons to become an Overcover Boss
Most of us have heard of the show “Undercover Boss”. For those who haven’t, Undercover Boss is a new show that debuted after the Superbowl on CBS.
Be true to your brand, your team and yourself
Netgen was founded in September 2009, as a company that connected with the net generation.
Unfortunately, we forgot that the moment we entered the market.
A story about adventure, love, and passion
Not many would have predicted that Google would launch an ad during the Superbowl. The hints, yesterday, from Google CEO, Eric Schmidt, built curios expectations, but there was still a lot of mystery around what the ad would feature. Not surprisingly, Google told a digital story focused on their bread and butter…Search.
My Thoughts on “Facebook is Yesterday’s Fad”
Matt Gurney recently wrote an article in the National Post that stated “Facebook is yesterday’s Fad”. He backed his argument up with some interesting points using the Prorogue Facebook Group as his case study.
What is the ROI from being on social media?
Social Media offers an opportunity to get customers involved when they want to on their own terms – for a significant group this means engaging with them using social media tools where they spend hours engaging with others online every day.
Entertainment + Value + Relevance = Viral Success
Many companies and marketers rush to put together viral campaigns that are shocking, evoke emotion, reaching millions of people without considering their target market, and the product/messages they are trying to sell.
2009 year in review on social media
A cartoon video outlining of all the developments in social media for year 2009.
Living the Netgen Culture: Golfing in January
Kyle, Brad and Chris living the Netgen Culture… golfing at Annandale Golf and Curling Club, part of Bruce’s Golf Rewards. More info at www.brucesgolfrewards.com
Anorexic Art Creating a Buzz
This awareness campaign was put together for the National Association of Anorexia Nervosa and Associated Eating Disorders (ANAD).
Have you started dating your customers yet?
You Better Start!
I approach marketing the same way I approach my pursuit of the opposite sex. Building a brand experience is very similar to the dating process.
A buck is for a naked weiner
Wind Mobile wants to know what would happen if everyone acted like your cell phone company?
Market the way we sell
I recently stumbled upon an article about making an emotional connection in sales. It reminded me of the NetGen process and how we focus on building emotion based marketing campaigns.
Boobyball is a hit
Good Morning America questions if shock “ads” work? It caught their attention…
Are you the Tampa Bay Lightning’s Secret Weapon?
This is a great example of how you can enhance sales and evoke emotion amongst customers using the internet. I urge you, even if you are not a TB fan, to check this out and fill in all the information… http://www.channel1media.com/lightning/2009/
Pizza the Hut
Quick thought on the Pizza or the Hut and the rebranding decision in the UK to go PASTA HUT and back to Pizza Hut
An Intro to one of NetGen’s Founders
Take the time to learn about one of NetGen’s founders and find out what drives him to leave a lasting imprint on everyone he meets.
Integrity-Based Marketing
The internet can be very scary for many people and many companies. People who are honest, trustworthy and have integrity embrace the internet and have nothing to fear. It is those people who fear themselves or their company that need to worry.
The best viral marketing campaign… ever?
Blendtec’s “Will it Blend?” campaign is arguably the most talked about and well known viral marketing campaign to date. Blendtec manufactures and sells blending machines with product positioning focused on strength and durability.
Is the evolution of marketing in sync with the evolution of the customer?
Innovative marketers need to focus less on static marketing mediums such as print, radio and television and more on effective, digital marketing mediums such as the internet and mobile technology. There is a strategic shift from campaigns focused on brand awareness to campaigns that are targeted and produce brand engagement.
